3 April 2018
Australian based 24 hour gym chain Plus Fitness has launched in India having opened two clubs in the city of Ahmedabad with a third scheduled to open in as little as two weeks. The group is currently targeting the Western Territory of India with plans in place to expand its reach to both Southern and Northern India over the next 6 months.
Nigel Miller, Franchisor of Plus Fitness explains; “We believe our timing for entry into the Indian market is perfect. We have conducted extensive research and are confident that our service offering fills a void where we are seeing an increasing demand for high quality, convenient facilities that offer a broad range of services at affordable prices”. “There has been a solid year on year growth in gym participation rates in India with people becoming more health conscious and gym memberships becoming more attainable to a broader section of the community.” “Whereas the higher attendance age group sits between 20 to 35 years old, we are introducing a range of service offerings and programs that aim to increase awareness and in turn the participation of all ages so that we can fulfil our vision of ‘Working Towards a Healthier India’”.
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